There are two types of variables included in the templates:

• {{Dynamic Variables}} which auto populate and are tailored to the brand you’re communicating with. These variables help you maintain a genuine connection with each brand by specifically referring to the brand you are contacting. These variables are indicated by {{squiggly brackets}} — no need to touch them!
• [Manual Variables] signal information that you have to edit to include yourself. Examples include reach and impression within seven days, and specifics about why you love a brand. For your personal statistics, you can edit and update the template directly in the Templates page so that you don’t have to update it each time you send an email. For brand specific information, you’ll be prompted to edit it each time you send an email with the “specific outreach” template.